Blog Post

The Advantage of Inbound Marketing for Sales Pros: Less Chasing, More Closing

  • By art@marlikgroup.com (Art Moryedi)
  • 27 Jan, 2017
INTRODUCTION: If you're a sales professional, your goal is to spend less time chasing and more time closing. Traditional legacy sales tactics involve many time-consuming and intrusive practices such as cold calling and unsolicited emails. These strategies are less effective all the time as recipients are so overwhelmed with unwanted offers that they tune them out. Inbound marketing provides a refreshing alternative to this approach, letting your marketing team capture targeted leads, people who actually care about what you're selling. Let's look at the advantage of inbound marketing for sales pros: less chasing, more closing.

About Marlik Group

We are a boutique digital marketing agency specializing in business growth.

We offer a unique blend of:

Front-end creative narratives and visual sotrytelling for your website and other online assets 
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Advanced inbound marketing and lead generation tools to drive more traffic, leads, and sales to your website, and transform it into an online sales machine
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By Art Moryedi 09 Nov, 2018
You've built a great digital strategy. With a variety of channels and powerful messaging in place, you are beginning to acquire new customers in a successful and sustainable way. But what about retention?
By Nicole Marsh 11 Oct, 2018

INTRODUCTION:

When pilot Chuck Yeager was asked about his thoughts prior to taking a flight that was intended to break the sound barrier for the first time, his reply was, "My biggest fear is that any part of my plane was built by the lowest bidder!" While this quote draws a good chuckle from many people, the truth remains: when you're considering a partnership with any company, the lowest-cost option isn't always the best one for you. Partnering with a marketing company carries with it five key risks associated with low-ballers, and being aware of those risks can help you avoid those pitfalls and make wiser choices for your company.

By Art Moryedi 09 Jul, 2018
Anyone can make one:
For better or worse, anyone can write a blog post about anything they want. Everyone has a voice and the best voices will rise to the top.

The writer can show their personality:
In blog posts, the writer has more leeway to add in their voice and personality than other types of writing.

Blogs are a great form of mass communication:
You can help people, learn new things, entertain your audience-the possibilities are endless and amazing. Blogging opens up all of these to a very wide audience.

You can make money:

Get the right blog going and you can make a lot of money through advertising and sponsored posts.

It allows people to craft better thoughts:
Instead of reading haphazard, uneducated Facebook statuses, it's much better to see people's thought process in a well-written blog post.

You can establish a community:
Blogging allows you to connect with other individuals who share the same interests. Sharing ideas and opinions within your community helps establish yourself as a thought leader.

Good for SEO:
Keeping content on your site fresh and relevant, you can use your blog to boost the search engine ranking (SEO) of your site and your business.

It brings people back to your site:

If your blog is strong enough and updated regularly, people will come back looking for more and bring traffic back to your site as well.

It's free:
It costs you a grand total of zero dollars to post to the blog, so if you have something to say, there's nothing to stop you.

You can establish yourself as a thought leader:

A blog is a great place for your original thoughts, and it can be a wonderful way to show off your individuality. If people like your ideas, you can become a thought leader in your industry!

What else do you love about blogs? Let me know!
By art@marlikgroup.com (Art Moryedi) 04 Jul, 2017
When you're ready to start marketing your business, you'll hear a lot about search engine ranking. This critical tool is one of the best ways to improve your inbound marketing strategy, increase awareness of your business, and improve the odds that people will be able to find you when they're looking for a business with your expertise. If you don't understand SEO, however, you may find yourself wondering whether or not it's really a valid tool that will help improve your odds of successfully attracting more customers to your business.
By art@marlikgroup.com (Art Moryedi) 19 Jun, 2017
INTRODUCTION: You've built a great digital strategy. With a variety of channels and powerful messaging in place, you are beginning to acquire new customers in a successful and sustainable way. But what about retention? When it comes to digital marketing, too many businesses prioritize customer acquisition over retention. And while it's undoubtedly important to build your customer base, convincing them to stay with you matters just as much - if not even more. In fact, even increasing the customers who stay with you by 5 percent can increase your profits by up to 95 percent. That's because retaining your existing customers is both cheaper and has a significantly higher chance of success. To get you started, here are 5 ways you can leverage your digital strategy to improve customer retention.
By art@marlikgroup.com (Art Moryedi) 05 Jun, 2017
  Developing a strong and recognizable logo or brand is valuable if you want your business to command a foothold in its segment. An effective logo will build repeat clients and make your business instantly memorable in a crowded marketplace. There are some very basic, but crucial points to consider when designing a logo. Not everyone is endowed with the creativity and knowledge to develop effective branding. Using a professional with proven success in design will greatly improve your success.
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